One of the main pillars of this year’s campaign is around the importance connection, we have all missed that sense of human connection while we have been in Lockdown and this is going to be at the forefront of everyone’s minds as we regain more and more freedom. We are going to highlight Kinsale as a great place to reconnect with loved ones. A big part of this year’s campaign will focus on connecting the public with characters from Kinsale. We want to showcase the depth and warmth of Kinsale’s community and highlight some of the many interesting locals visitors are likely to meet on a trip to Kinsale.

We have also used this break from normality as an opportunity to step back and think about the future of Kinsale and how we can build back better. We have looked at the long term objectives as a town and we believe this could be the starting point in making Kinsale an iconic example of best practice in everything we do both from the perspectives of local residents and also from a visitors. 

Read the brand new document outlining our strategy for Kinsale’s  2021 Comeback –  Kinsale Comeback Campaign 2021

• A full rebrand of the town with a new colourful vibrant branding
• A new mobile first website – www.kinsale.ie
• A new Kinsale Video by Chapter which is available on Kinsale.ie and also available to members for their websites and social media.
• A mainstream media and social media campaign which delivered close to 1m euro in coverage with one of largest ever targeted Digital Marketing Campaigns ever undertaken by any town in Ireland.
• A video collaboration with Cork County Council
• Following on from the 2020 Comeback Campaign we were finalists in the Bank of Ireland Enterprise Towns Awards and won the overall prize in November last year.
• Full results available in The Strategy document 

More to come soon!…