Curated by Fiona Russell—well known locally as the co-owner of the beloved Bruno’s restaurant—this thoughtfully designed space blends laid-back coastal living with effortless Parisian style.

Inside, you’ll find a beautifully handpicked selection of fashion and lifestyle pieces that feel as good as they look. From high-quality, perfectly cut jeans to breezy linens and soft cottons in natural tones, Coastal Concept offers timeless wardrobe staples made for comfort, style, and coastal living. The boutique’s jewellery collection is equally irresistible—understated, elegant, and ideal for gifting or treating yourself.

One of the shop’s standout features is its selection of stunning woven bags. Made with care and full of character, these bags add a beautiful textural layer to any outfit and are just as practical for a beach day as they are for a stroll through town.

You’ll also find an eclectic mix of accessories and lifestyle books—perfect for browsing if you’re in need of a little inspiration, or looking for that unique gift to bring home. Every item on the shelves reflects Fiona’s impeccable taste and love for high-quality, considered design.

Whether you’re a local or just visiting, a stop at Coastal Concept is a must. With its easy charm and a blend of French flair and Irish warmth, this boutique is a celebration of style, simplicity, and the beauty of living well by the sea.